Roofing Lead Generation Case Study
How We Got This Roofing Company 40+ Leads in 3 Weeks
Client Overview
A roofing company in Florida sought to increase their customer base by improving their local online visibility and lead generation. Despite their efforts, they struggled to maximize calls and leads from Google Map Pack and Google Local Services Ads (LSA).
The Challenge
Before partnering with us, the company’s Google Map Pack brought in only 2-6 calls per month, leaving a significant gap in potential lead generation. Their Google LSA campaigns also lacked the optimization needed to compete effectively in their market, resulting in underwhelming results despite a competitive budget.
Our Solution
We took a two-pronged approach to revamp their lead-generation strategy:
1.Google Map Pack Optimization
•Enhanced their local SEO with targeted keywords, accurate business information, and customer reviews.
•Improved their visibility in relevant local searches through detailed optimization techniques.
2.Google Local Services Ads (LSA)
•Developed a finely tuned campaign with the right budget and an optimized LSA profile.
•Focused on their specific market to attract high-intent leads.
The Results
Within just three weeks of January:
•Google Map Pack: Calls jumped from 2-6 per month to 12 in just the first three weeks, with further optimization expected to increase calls to 30-40 per month.
•Google LSA: The optimized campaign delivered 30 leads, significantly enhancing their visibility and client engagement.
Total Leads Generated:
In January’s first three weeks alone, the company received 42 leads across both channels.
•High-Quality Leads: 90% of all leads booked an estimate or roof inspection, directly leading to roof repair and replacement crews being deployed.
•Forecasted Growth: By the time the campaign is fully optimized, they are projected to bring in 80 leads per month from these two channels alone.
Conclusion
Through strategic Google Map Pack optimization and a data-driven Google LSA campaign, this roofing company is on track to achieve exponential growth in lead generation and business operations. They now have a steady stream of high-quality leads that fuel their business and ensure their teams stay busy with repair and replacement projects.
Ready to grow your business? Contact us today to learn how we can deliver similar results for your company.